Marketing Analytics
This course explores how organizations optimize digital marketing tools to drive results. Many companies use digital marketing tools to improve performance, but the best results come from an understanding of the process and technical approach. From there, marketing, sales and product professionals can develop a custom strategy that exploits their unique competitive advantages.
Join us for our Next Session
Date
Next Session: Date TBD | Please fill out the form to express your preferred dates.
Format
In-person on the University of Denver campus
Cost
$2,300 per participant
Discounts
A 15% discount is available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization.
Express Your Interest
Workshop Benefits
With a data-driven marketing strategy, you can exploit the power of data and advanced analytics to transform your campaign targeting and execution into an accelerator of sales and brand strength. Participants will:
- Align business strategy and marketing strategy to power growth
- Use data to identify new opportunities for market development
- Understand analytic techniques and algorithms to develop, reach and engage targets
- Measure customer experience, build lifetime value and improve Net Promoter Score®
- Promote adoption of these principles and techniques within your business
Key Faculty
Michael Myers
Michael Myers is an expert in the digital marketing industry who has taught in the Daniels College of Business, University of Denver for more than ten years.
Jed Summerton
Jed Summerton is a senior practitioner of data management, business analytics and predictive analytics, a consultant and executive and a teacher in the MBA and MSc programs at Daniels, where he also chairs the advisory board for the department of Business Information and Analytics.
More Details
Are you a DU staff member looking to register for credit? Visit our Registration for DU Staff page.
Tuition and Cost
Cost: $1,400
Discounts are available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization.
Cancellation Policy
We understand that sometimes life throws curveballs-and plans change. If you're unable to attend your program, we offer flexible options to help you or your organization still benefit from the experience. Because our workshops are designed for small, high-impact cohorts, last-minute changes can be disruptive. Our policies aim to balance flexibility for you with the commitments we make to our faculty, facilitators, and fellow participants.
For questions, please contact us at executive.education@du.edu.
Contact Us
Advance Your Career at DU
Have other questions?
Connect with Jennifer Landers,
Director of Partnerships,
Executive Education