Learn more about our marketing degrees:
Become a Master Marketer
Put your creativity, strategic thinking and brand building skills to work. The Department of Marketing at the Daniels College of Business aligns you with live client accounts, providing opportunities to learn at the ground level and building real-world connections.
- Digital Emphasis—One of the few programs in the country where you master hard analytical skills and participate in unique cases each year.
- Corporate Connections—Leverage our network of more than 500 local companies and 5,800 corporations across the globe.
- Research Opportunities—Build connections with world-class faculty while gaining invaluable experience, whether you're an undergraduate or graduate student.
- Actionable Insights—Engage with the Consumer Insights and Business Innovation Center (CiBiC). It is a state-of-the-art research center that guides you, faculty and businesses along a journey that starts with understanding the needs, feelings and behaviors of consumers and ends with ideas for developing new and improved market offerings.
My experience provided many opportunities to engage with marketing professionals through classes and through the student-run DU Marketing Association. I was able to apply what I learned through hands-on marketing planning and strategy courses and under the guidance of professors who really cared about my professional success.
- Lulu Chen, MS Marketing, 2010 Regional Manager, TOEFL Junior—Shanghai
Innovative. International. Inspiring.
- Work on live marketing projects—field projects, internships and emerging job opportunities
- Build your digital competencies—Google Analytics, Qualtrics/SPSS
- Learn from thought leaders—cutting-edge marketing practitioners on campus
- Gain global perspective—social, environmental and financial ramifications to every business initiative
- Build a strong sense of ethics—corporate social responsibility contributes to better business decision-making
Daniels Newsroom
Competition Leads to Job for DU Sales Team Coach
Hands-on competition experience opened the post-grad door for marketing student Nora Anderson.
What Drives You?
Daniels alumnus TeRay Esquibel is on a mission to help young people discover what motivates them—and put it into motion.
Daniels Grad Analyzes How Controversial CEOs Affect Company Stock Prices
Payal Prem Kumar examined the relationship between Tesla’s stock prices and CEO Elon Musk’s connection to President Trump.
New Faculty Members Join Daniels for Fall 2024
The seven new faculty represent five Daniels departments.
Electronic Word of Mouth: What Marketers Need to Know
Marketers can take steps to generate, support, and amplify electronic word-of-mouth and so influence consumers’ decision-making process.
Exploring the Intersection of Music and International Business
Leah Pring has never been afraid to "go for it" whenever an opportunity presents itself.
A Roadmap for Achieving Environmental Sustainability
In his new book, the Daniels College of Business professor Jack Buffington explains how to change course before it’s too late.
Research: How Mixed Incentives May Be Hurting Your Company
Faculty member Yashar Atefi details recent research that uses social science to find the “secret sauce” for getting sales teams to work together.
60 Years of Beatlemania: How the Band Became a Brand
The Fab Four is as popular as ever today. How did it happen? And how are other groups replicating that success?