Hands-on competition experience opened the post-grad door for marketing student Nora Anderson.
Marketing Articles
What Drives You?
Daniels alumnus TeRay Esquibel is on a mission to help young people discover what motivates them—and put it into motion.
Daniels Grad Analyzes How Controversial CEOs Affect Company Stock Prices
Payal Prem Kumar examined the relationship between Tesla’s stock prices and CEO Elon Musk’s connection to President Trump.
New Faculty Members Join Daniels for Fall 2024
The seven new faculty represent five Daniels departments.
Electronic Word of Mouth: What Marketers Need to Know
Marketers can take steps to generate, support, and amplify electronic word-of-mouth and so influence consumers’ decision-making process.
Exploring the Intersection of Music and International Business
Leah Pring has never been afraid to “go for it” whenever an opportunity presents itself.
A Roadmap for Achieving Environmental Sustainability
In his new book, the Daniels College of Business professor Jack Buffington explains how to change course before it’s too late.
Research: How Mixed Incentives May Be Hurting Your Company
Faculty member Yashar Atefi details recent research that uses social science to find the “secret sauce” for getting sales teams to work together.
60 Years of Beatlemania: How the Band Became a Brand
The Fab Four is as popular as ever today. How did it happen? And how are other groups replicating that success?